The luxury brands of today focus on three things – Design, Quality and Typography. It’s that simple, but why do they think it’s okay to charge ridiculous prices. This is the primary reason why I started 7ofPARIS, I wanted people to feel beautiful with a brand that’s affordable and looks much likes your Louis Vuitton’s and Gucci’s of this World.
I believe my brand has the infusion of art and philosophy. Firstly, the font logo has two types, but the combination of the two makes it appealing to the eye. Then the Eiffel tower representing Paris – the city where the Renaissance ended – a city that is a magnet for fashion. Finally, I tend to put slogans or quotes underneath the logo – that’s due to my love of philosophy. The three combined gives you a brand with a deep story, the story behind every person trying to succeed in life. We are all aiming to do better and the number 7 represents the path to success.
I’ve been overwhelmed by the support once I launched my online shop and hope you can find something you like. Thank you for reading this … thank you for your eyes.