Napoleon had a vision, which ultimately placed him in the history books for dominating European and Global affairs. Yes he was a military leader, but let’s stick to the second word – leader. His political stance and cultural legacy is praised upon in schools worldwide. So when I assigned a graphic designer to have Napoleon infused in our logo, it seemed scary to some. But hold on, there is a background to the story here. You see, he is buried in Les Invalides which is located in the 7th section of Paris. That ultimately is in sync with the brand, as is the Eiffel Tower – located in the same section also.

However, I had to add a twist to the tale. We all know some people either like Marmite or hate it. So I decided to translate that with the slogan – you either love him, or hate him on the back of the hoodie.

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